Kimora Lee Simmons is the celebrated top model in US fashion industry and trendy Hip Hop world.

Baby Phat found its origin in 1998 when Kimora and Hip Hop fashion producer-Phat Farm worked together to create the brand. The stylish designs cover fashion, accessories and eyes-wear that become the vogue of the time in US and Asia pacific market.

Baby Phat eyes-wear is designed with its feature of innovative and natural style, which is in line with its brand “Phat”, that is famous for sexy, mysterious and glamorous design. The brand founder Kimora said Baby Phat eyes-wear is especially for feminine and confident women. Its mark of “cat-style” is featured for female’s charm. She believed that Baby Phat eyes-wear is going to be the leading label in fashion.